Salon NovantaDue
Before the doors opened, the barbers were hired, bookings were live and the Google presence was building. It now sits at 5.0 across 244 Google reviews.
- Industry
- Barbershop
- Location
- Laval
- Live site
- novantadue.ca
The challenge
A brand new barbershop with no website, no online presence, no clients and no barbers hired. The goal was to open with the team in place, the site live, booking working and demand already building. That meant treating the launch as one system with four parts: the website, hiring, content and local search.
What I built
The website
I designed and built novantadue.ca as the hub everything else points to. Square booking is built into the site, so someone arriving from Google, Instagram or an ad goes from looking to booked in one flow, without being sent off to another site.
A hiring funnel
A separate microsite built only for recruiting, paired with Meta ads to bring in qualified barbers. The team was hired before the first client walked in.
Content from a blank account
Content created and scheduled for a brand new account with zero followers. Videos averaged 3,000 views, with one reaching 10,000, all organic and with no paid promotion.
Found on Google and ChatGPT
I set up the Google Business Profile and a review system that asks every client for a review. Reviews are one of the strongest signals for local search, and for showing up when someone asks ChatGPT for the best barbershop nearby.
The result
- 5.0 across 244 Google reviews
- Recommended by ChatGPT for barbershops in Laval
- 10,000 views at peak on a new account, with zero ad spend
- Square booking live and taking appointments since launch
- Full barber team hired through the recruiting funnel
- Still hosted and maintained today
Figures as of September 2026.
Before we even opened, he helped us with our website, Google Business Profile, social media and early content creation. He also set up our entire Square booking and payment system so customers can easily book their appointments online. On top of that, Luca created a separate hiring website that we used with Meta ads to help us find and hire barbers for the salon.
Juliano
Salon NovantaDuenovantadue.ca
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